iLibrarian » Track Building Visitors by their Cell Phones
The UK company Path Intelligence has developed a pedestrian path measurement technology which automatically monitors the routes that visitors take within a building from their cell phone signals, (these signals do not reveal user identities). This technology aggregates these visitor movements and presents them within a continuously updating interface indicating visitor concentration levels at different times within different areas of the building. The technology is meant to be used as a way to optimize building layouts and staffing levels by providing insight into where people are naturally going, and also to quantify the impact of marketing campaigns by monitoring foot traffic to particular areas.
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