June 30, 2008
June 28, 2008
June 25, 2008
Like a politician making campaign promises, Google has announced its involvement in the launch of the "Internet for Everyone" campaign. Unlike politicians, we actually know what the campaign is all about from the title and there's a higher chance of Google carrying out this platform than politicians keeping their promises.Technorati Tags: google internet everone initiative library libraries
The "Internet for Everyone" campaign is based on four principles: Access, Choice, Openness, and Innovation. Yup, that sounds like Google. Here's a brief history.
Google Joins the "Internet for Everyone" Initiative [SearchEngineWatch]
By CHARLES L. WARNER
Talia and Laterrikha Fleming enjoy reading.
In fact, they like it so much they spent part of Tuesday afternoon outside the Union County Carnegie Library urging people to check out books and read them.
Talia, 10, and Laterrikha, 8, were at the library when they decided to make signs urging passing motorists to “Beep if you like to read.” The girls stood with their signs in front of the library at the corner of South and Mountain streets.
The Union Daily Times > Archives > News > Library a popular place for children
Technorati Tags: union carnegie library children reading
June 24, 2008
American Airlines to begin testing inflight broadband on Wednesday
10:39 AM CDT on Tuesday, June 24, 2008
By SUZANNE MARTA / The Dallas Morning News
Some American Airlines Inc. transcontinental passengers will get a chance to browse the Internet in-flight on Wednesday.
The Fort Worth-based carrier and technology provider Aircell LLC said Tuesday that they are planning a dress rehearsal of the service on a round trip flight between New York's John F. Kennedy International Airport and Los Angeles.
American Airlines to begin testing inflight broadband on Wednesday | Dallas Morning News | News for Dallas, Texas | Latest News
June 19, 2008
Dogpile.com Releases a Searcher's Best Friend, a Desktop WidgetTechnorati Tags: dogpile searching widget
Dogpile.com has released a desktop search widget. The widget features a single-search bar, which blends results from Google, Yahoo, MSN, and Ask.com. Dogpile's SearchSpy, which features searches conducted all over the world, is also included on the widget.
But this isn't your average search widget. Dogpile's mascot, Arfie, is featured on the widget and you can pet him and play fetch with him. Awww!
“Offering a little fun with your search is one critical element our team is focused on as we continue to improve Dogpile.com,” said Mark Whidby, director, search product management of InfoSpace, Inc. “Our users have always loved Arfie, and now we’re giving them a way to take him home with them. This widget is the first of many new engaging and useful tools we hope to launch in the coming months. A top priority as we continue to upgrade Dogpile.com is to engage and entertain our users while providing a superior search experience.”
To download the Dogpile widget (and Arfie!), visit www.dogpilewidgetdownload.com.
Dogpile.com Releases a Searcher's Best Friend, a Desktop Widget [SearchEngineWatch]
June 16, 2008
1. Hire an outside evaluator to talk to the library staff in groups and get honest input. Have then develop the reorganization plan and help your management team with the implementation. Expect this to run anywhere from $4000 to $10,000 depending upon what you want to accomplish.
2. Look closely at the organizational chart. Ask staff how it could be different, what could be changed, who needs to be doing what. Meet with staff once a month to discuss the progress and get input.
3. Involve others. Host focus groups with patrons and user groups. Involve teens/YA groups.
4. Use the SWOT approach. Brainstorm with staff and focus group participants the library's or a library function's Strengths, Weaknesses, Opportunities, and Threats.
5. Consider publicity. Look closely at how you have handled public relations and marketing in the past and figure out where you want to go. Send out regular press releases. Consider email marketing.
6. Look closely at services. Are you offering the services that patrons actually want and need? It may actually be time to stop offering the things that no one wants and switching to something more popular!
7. Reassure. Change is difficult and it takes all of the library's management team to reassure staff on a regular basis what's going on, what may happen, how things might look differently, and most importantly consistently ask for opinions and ideas from all staff.
The Marketing Student | Generation Y Marketing Insights » A Look At How Gen Y Communicates
Technorati Tags: generation y gen communication communicate communicates
The State | 06/14/2008 | Rantin: Library the place to be as economy falters
Technorati Tags: library economy recession economic downturn libraries public
June 13, 2008
This is how YBN can help. The site features a forum for communicating with others young bloggers, a resources section with blogging tutorials, and a YBN blog where anyone is able to guest post.
The Next Generation of Bloggers - ReadWriteWeb
Here are some green library marketing tips:
1. Market that your library is Green via your web site by creating a simple logo and let everyone know that reusing books is green.
2. Come up with a catchy phrase about your library being green such as: Reusing Books is Green! or Reusing Books is good for the Environment! Check out a Book and be Green!
3. Send out a press release telling your community that your library has always supported reusing materials and is now even being more green by _________________.
4. Make sure your photocopiers are set to print double-sided and encourage patrons to print on both sides to cut paper use in half.
5. Print your library brochures and other materials on recycled paper.
6. Prominently display recycle bins around the library and check with your local recycling center about pick up schedules. Get your library added to their routes.
7. Hold adult programming sessions about going green. You can find many resources and ideas for adult programming sessions at the Green Business Alliance and Treehugger.com.
All it takes is a little effort and time to make your library a little bit more green than it already is!
June 12, 2008
Anything you can do to help your library patrons find what they need on your ever growing web site is a smart move. An easy solution is to put together a "How to" screencast. I've used CamStudio before and it's a free and easy substitute for Camtasia.
Screencasts are a great way to demonstrate to patrons how to use a specific database your library might subscribe to. But here's a tip: before you spend time putting together a screencast, search YouTube and TeacherTube to see if it's already out there ...
CamStudio - Free Screen Recording Software
June 11, 2008
Microsoft Launches Beta Release of SearchTogether Plugin
Three months ago, Microsoft announced three projects they were working on to enhance the search experience. One of those projects, SearchTogether, has been launched into beta. SearchTogether is a free Internet Explorer plugin that allows groups to collaborate on search. The plugin displays a sidebar in the IE Browser and features:
* Group query histories
* Split searching
* Page-level rating and commenting
* Automatically-generated shared summaries
* Peek-and-follow browsing
* Integrated chat
Here are some ideas from Microsoft on how to use the plugin:
* Business colleagues can perform joint research and share information on projects.
* Students can likewise collaborate on group reports and assignments.
* Friends often work together to find entertainment opportunities or housing.
* Families can SearchTogether to jointly plan vacations or find medical information for a loved one
Microsoft Launches Beta Release of SearchTogether Plugin [SearchEngineWatch]
June 09, 2008
For libraries wanting to get started blogging, here is a great video tutorial on how to use Wordpress. It's 45 minutes long and very detailed.
June 08, 2008
June 06, 2008
“Are we running the libraries for books or statistics or are we running a library for the residents?” Dana Hanson, asked, a swirling of activity danced around her, as residents flooded the Auburndale branch in its final hours. “We need to look less quantitatively and look more qualitatively.” Pointing to the people who filled the library she said, “You are going to lose all of this.”
this is SO true!!!
Catering to teenagers is just one response to some very big questions public libraries are facing these days. Not long ago, libraries enjoyed something of a monopoly on the public's access to information. It was a benign monopoly, of course. But closed stacks, endless lists of rules and the shushing librarian all became symbols of a stuffy order that served institutional interests. Now, the Internet is forcing libraries to change that mentality — and quickly. Governing: Libraries/June 2008
While there are some libraries that are blazing the trail with the integration of 2.0 technologies, some of the old stodgy libraries, you know the ones...with that musty smell when you walk in the door and filled with red circle slash signage telling you what not to do... need to just move forward and get a blog, use meebo, and post some images to flickr!
In case you haven't heard yet - the I.T. world is changing. The rise of social computing technologies, generally branded as "Web 2.0" and including things like wikis, blogs, social networking, RSS, and more are slowly making their way into the business world. This new movement is called Enterprise 2.0, and it's no small shift. They're even having a conference about it next week. But the change encompasses more than just the introduction of new, social software into the formerly stodgy business world - it also includes the movement of server software from in-house data centers to the cloud, the rise of a mobile workforce, the rebirth of thin client computing, a self-provisioning user base, and more. I.T. 2.0 - ReadWriteWeb
Ok, my favorite movie this year is Sex and the City. I saw it on Tuesday night with my regular movie crowd. It was so nice to see so much wonderful attention given to a library book being checked out and how much Carrie loves her library! I don't want to give anything away if you haven't seen it yet but the images of NYPL are just wonderful! Check out the following:
Sex and the City at the New York Public Library | New York Public Library
June 04, 2008
Attracting visitors to your website is only the
first step. Once there, you need to help your browsers find what
they're looking for and have an experience that will keep them coming
back for more. Keeping website visitors engaged is more important than
Engagement doesn’t end with an
individual browser reading content or clicking on an ad. Rather,
engagement is an ongoing process that results in loyal customers who
come back again and again, becoming more vested in your web site. So,
how can you make sure you’re engaging and keeping customers?
1. Reduce Clutter
2. Make Navigation Intuitive
3. Make The Initial Site Interaction Relevant
4. Ensure That Your Content Is Up-to-date
5. Start An Interaction With Your Users
6. Provide Plenty Of Support
7. Make Sharing Easy
In the posting, each of the above points is explained fully.
I've been to some library web sites that are so cluttered with links, it reminds me of the brochure stands - always overflowing and too many topics.
Remember to "clean up" your web site periodically! It helps users find what they really need. And remember, PUT YOUR PHONE NUMBER AND ADDRESS ON YOUR START PAGE! Many times, that's all that people are looking for...
The Marketing Blog | Internet Marketing Expert
June 03, 2008
bayerische staatsbibliothek bavarian state library munich sign
Originally uploaded by curtis rogers