January 19, 2012

Workforce Development Boot Camp Presentation

I had a great time presenting today at the SC State Library's Workforce Development Boot Camp. Here is my presentation along with the group project and some photos of what the groups accomplished. Everyone did a great job! The biggest commonality was that no one had any $$$ for a marketing/PR budget for their proposed workshop. This is usually the case and just means you have to be as creative as possible!
Worksheet for Workshop Marketing Plan

 What community are you serving?
 • Identify your community stakeholders 
• Who can help you get the word out? 
• Who do you think will be interested in attending? 

 Who are your customers?
• Who are your regular customers? 
• Who are your non-users you are trying to reach? 

 Develop your workshop message/description but be brief and to the point.
• How can you really build interest in your workshop? 
• Think of innovative way, verbiage, catchy phrases that will make people want to register for your workshop. 

 Create an innovative workshop title that best describes your workshop.
• Be as brief as possible. 
• Use innovative and catchy words that will catch people’s attention. 

 What specific news/media/other outlets will you alert?

 How much $$$ will you spend and on what?

Photos from group project time:

January 12, 2012

Today's Presentation for Library Public Service Managers

It's been a busy two day s of presenting!  Today I gave this presentation at the Public Library Public Services Managers Exchange and below is the result of  attendee group session work.

Social Media and the library front line…
Presentation link:
1.      What social media tools should your library use?
a.      Facebook
b.      Twitter
c.       Flickr
d.      Pinterest
e.      Ravelry
f.        Meetup
g.      Blogging
h.      Youtube
2.      How could your library use them better?
a.      Have a link on the homepage to social media
b.      Each dept add something regularly
c.       Solicit comments
d.      Informing the public – update more frequently
e.      Receiving feedback
f.        Use QR codes
g.      Look at the stats and see who is saying what
3.      What results have you seen?
a.      Not currently aware of this yet (forget to check)
b.      Public is upset when these tools are not available
c.       Take up a lot of bandwidth
d.      Increase in “likes”
e.      Increasing need for more content/sharing
f.        Low number of people liking us compared to number served – is it really reaching the number of people we think
4.      How can your library staff get more staff involved in using social media tools?
a.      Promoting it within the library
b.      Have an incentive (prize for staff member)
c.       Staff awareness – training
d.      Make it part of your day – check it – add it to ‘to do’ list
e.      Informing the staff – training

Institute for Department Management

I had a great time presenting yesterday for the USC Institute of Public Service and Policy Research.  Below are my presentation and session notes.  Enjoy!

Institute for Departmental Management
Using Social Media to Enhance Constituent Services Wrap-Up
January 11, 2011
How is local government changing?
·         Hired a Public Information Officer to coordinate social media
·         Awareness is important and you need to have a social media policy in place
o   Visit http://www.statelibrary.sc.gov/docs/board/201109_com_scsl_social_media_policy.pdf for a copy of the SC State Library’s social media policy.
·         Provide more wi-fi
·         There is much more transparency
·         There is a lot more PR/Advertising
What are your thoughts on the video (social media statistics)?
·         Impressive
·         Quick way to reach people
·         Young people
·         “good grief”
·         What are the environmental repercussions?
·         What’s it replacing?

1)      How can we as public agencies engage our citizens?
a.       Website
b.      Social media
c.       Email communications
d.      Offer wi-fi
e.      Facebook and twitter by department
f.        Tax map info
g.       Post Most commonly asked questions
h.      Provide information about FOI
i.         Random advertisements
2)      How can we make it easy for customers to do business with us?
a.       Credit card payment online/tickets/fees
b.      Post RFP/RFQs online
c.       Make web site easier to navigate
d.      Provide online forms
e.      Provide Electronic billing/email statements
f.        Have links to important and timely information on web site
g.       Use paypal
h.      Allow users to sign up for services via web site
3)      How can our department be more transparent?
a.       Post events to social media
b.      Post surveys to social media
c.       Have a virtual town hall
d.      Post meeting minutes, policies, new construction details online
e.      Provide customer service (ask a question online) via web site
f.        Web site must be updated with relevant information
g.       Post the budget and ordinances online
h.      Uplink live video of council meetings, parole hearings, etc., on web site
4)      How can we provide services efficiently with new technology where it makes sense?
a.       Provide online forms,
b.      planned reviews,
c.        utilize 311 system,
d.      create an iPhone app
e.      Allow bill paying online
f.        Provide the ability to make appointments online with staff for assistance

Online Resources

·         Google
·         Mapquest
·         GFOA
·         USDA
·         HUD
·         SC Secretary of State
·         Grants.gov
·         SC Dept of Commerce
·         US Census
·         Dept of Labor
·         Labor Licensing and Regulation
·         Scstatehouse.gov
·         Masc.sc
·         Eip.sc.gov
·         Statelibrary.sc.gov
·         Local newspapers
·         Lscog.org
·         Gcwsd.com
·         SC treasurer’s office
·         Medicare.gov
·         Scaccesshelp.org
·         Codered.net
·         Asap.gov
·         Whitepages, yellowpages, google
·         Banking
·         USDOT/team
·         NOAA
·         Dhhs.state.gov
·         Scnewhere.com
·         E-verify
·         Masc.sc
·         Town website
·         Aging.sc.gov
·         ATAX
·         Gmsactg.com
·         EIP/state health benefits
·         State retirement
·         Doi.sc.gov
·         State ethics commission
·         Whitehouse.gov
·         Scvotes
·         Fitsnews.com
·         www.google.com
·         www.amazon.com
·         www.ire.gov
·         www.sc.gov
·         www.theitem.com
·         www.scdiscus.org
·         www.doj.gov
·         www.fema.org
·         www.gfoa.org
·         www.mapquest.com
·         www.weather.com
·         www.noa.org
·         www.charlestoncounty.org
·         www.charleston.net
·         www.wistv.com
·         www.masc.org
·         Google maps
·         Awwa
·         Wef
·         Planning.org
·         Aja.com
·         Grants.com
·         Mysc.gov
·         Scac.org
·         Masc.org
·         Eda.gov
·         Epa.gov
·         Scdhec.gov
·         Sccca
·         B&c Board
·         Americanfactfinder.com
·         Cmdcsd.com
·         Lscog.org
·         Hamptoncounty.org
·         Weather.com
·         Ors.sc.gov
·         Facebook
·         Twitter
·         Specific event websites (www.hartsvillechristmasparade.com)
·         GIS/property tax
·         Google street view/map/earth
·         MASC job listings
·         www.thestate.com – local reporters blog
·         Wunderground
·         Revers address