Grassroots 2.0: Tips from the Advocacy Experts | American Libraries Magazine

Here is an excerpt from American Libraries Magazine about my recent presentation at ALA:

The joint ALSC/AASL program “Grassroots 2.0: New Technologies” program on Sunday morning brought together three experts on delivering effective library messages to legislators.

Curtis R. Rogers of the South Carolina State Library presented a slideshow of social media resources that librarians can use to promote the library and engage lawmakers. Libraries should all have an electronic newsletter, a Facebook page, Twitter feeds, a blog, and a YouTube channel as a matter of course, he said. They will make a difference when you really need it, such as when South Carolina Governor Mark Sanford decided to eliminate by veto all funding for the state’s libraries. (The measure was defeated last week 110–5, which Rogers attributes in part to the state library’s Save SC Libraries Facebook page.)

Grassroots 2.0: Tips from the Advocacy Experts | American Libraries Magazine