August 02, 2007

Robin Hood Marketing

This book is turning out to be quite fascinating and something that library staff members should read! I'm at Robin Hood Rule 2 which really spoke to me: "The most important values are those of our audiences, not our own.  The closer we align with our audiences' values, the higher our chances of motivating them to take action."

Library staff of all kinds should remember this Rule and put it into action.  In this competitive era, we need to really listen to our patrons' needs and adjust our services accordingly.  Check your OPAC for this title and you'll pick up some great tips just skimming through it. Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes: Books: Katya Andresen

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