August 06, 2008

According to Study, Half of U.S. Adults Use Social Media

This is interesting considering probably only a third (maybe even here I'm being generous) of libraries use social media for communication purposes...

Written by Sarah Perez / August 6, 2008 6:00 AM

Half of U.S. adults use social media. That is, they do according to the latest findings from Universal McCann's "Media in Mind" study, an ongoing research effort that analyzes how consumers relate to media and products in their daily life. However, it's worth noting that in this particular study "social media" includes text messaging. Combined with blogging and social networking, these three technologies are used by 50% of U.S. adults for communication purposes.
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