June 11, 2009

Cathy DeRosa OCLC Presentation at Bibliothekartag 2009 in Erfurt Germany

this is an important point for library staff members who specialize in PR and Marketing.

Market the library's mission, not the library.

I think we should concentrate on specific services and how they support the library's mission. We need to stop just saying how wonderful the library is and market the why's...

No comments:

Post a Comment