Barnes & Noble’s Kindle competitor may have been the worst-kept secret since balloon boy’s disastrous appearance on CNN last week.
But the advance hype doesn’t seem to have hurt the launch of the Nook, an impressive-looking $260 device that will go head-to-head with Amazon.com’s Kindle, currently the most successful product in a small but growing market for e-book readers.
Basic details of the Nook were published by the Wall Street Journal on Tuesday following leaked images that appeared on Gizmodo last week. And Barnes & Noble leaked product details hours before reporters filed into Pier 60 in Manhattan for the announcement on Tuesday afternoon.
“Simply following the leader is not in our DNA,” said Barnes & Noble president William Lynch.