October 06, 2009

Facebook Audience Grows 8.6% in September

LIBRARIES! Are you tapped in to this wonderful mode of communication?  Reach out to a new set of customers. You'll be surprised at how many will people in your community will become a fan of your library on Facebook!

Fueled in large part by younger women, Facebook’s US active base grew by 8.6% in September 2009 to 88.3 million, according to an analysis by Inside Facebook that tracks Facebook’s self-reported demographic statistics for the US market.

Though increases for the month came mostly from younger demographics,  Facebook is still growing the fastest- percentage-wise among the over-45 set, the analysis found. For example, the 30-day growth rate for women ages 45-54 is 6.9% and for women ages 55-64 it is 8.4% (vs. a growth rate of only 5.8% for women 18-24). This trend toward more mature demographics was noted earlier this year.

Read the full article at MarketingCharts.

No comments:

Post a Comment