June 25, 2007

Ignite your Library's Public Relations and Outreach Using Hot Technologies

What I learned:
  • Technology is only a tool
  • Book Discussion Blogs let people talk online for free
  • use a wiki for a subject guide
  • Web 2.0 is a state of mind, it's not a thing
  • Do Read posters for your community - use Community Leaders - you can get the CD from ALA store
  • We Love our NJ LIbraries video on YouTube
    • used patrons instead of librarians talking about the library
    • did a "three reasons" campaign on YouTube - and they did it outside the library
  • LibGuides
    • LibGuides is an online publishing system for sharing information andcreating social networks centered around the library resources.
  • WIIFN factor - think about marketing your services with this factor in mind. People will think "What's in it for ME" and we need to keep that in mind. 
  • Mashable
  • Taking Wiis out to Retirement Centers
  • LSTA Grant to Scotsdale Public Library for Technology Outreach program to take wireless satellite PCs to hospitals, coffee shops, etc.
  • Yale is using sakai as a course content management system

Session Description

Track: Administration & Leadership; Advocacy, Marketing, & Fundraising
Michael Stephens, faculty, Dominican University; Steven Bell, Director,Associate University Librarian for Research and Instructional Services,Temple University Library; and Helen Blowers, Public ServicesTechnology Director for the Public Library of Charlotte &Mecklenburg County, will discuss ways to incorporate the latesttechnologies into library promotion. After speakers share theirexpertise participants will break out into groups for discussions leadby the speakers. Everyone should come away with sizzling ideas topromote services and collections.
Speakers: Michael Stephens, Instructor, Dominican University GSLIS& Blogger, Tame the Web; Helene Blowers, Public Services TechnologyDirector, Charlotte & Mecklenburg County, and Blogger, LibraryTechBytes; Steven Bell, Director, Paul J. Gutman Library, PhiladelphiaUniversity and Blogger-The Kept-Up Academic Librarian

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