Lorreine Roy, Jim Rettig, Camila Alire, and Keith Fiels talk about issues and future goals of the American Library Association at the ALA Annual Conference 2008 in Anaheim. Advocacy is one of the major issues to be addressed in the coming year. What I personally would like to see is cooperation with the Ad Council to put together a national promotional and advocacy piece that would appear on television to recruit the future generation of information professionals and to advocate for the importance of libraries and information science in the information age.
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