I just came across this wonderful web page, "Marketing Our Libraries" from the library support staff web site. It has some great marketing resources and I really like the comment on the page:
Remember - Marketing Your Library is a job and function that should include training and support
for ALL STAFF of your Library. No one should come into or phone, or visit online - a Library and
NOT expect to obtain Friendly help or service from any library employee they encounter.
Marketing the VALUE of any LIBRARY is a responsibility that should NOT be fufilled by "employee job titles or job descriptions" - but should be a Responsibilty of ALL who have a stake in the survival of the Library facilities and the services & collections it offers its Community of users.
http://www.librarysupportstaff.com/marketinglibs.html
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