David Baum - Media Training Group

David spoke to us about successfully working with the media. His business card is great because it has all the tips you need for getting ready for an interview. (see my flickr photo of his business card). David is the media consultant who works with ALA presidents. David's Bio. in doing business with the media, you need to do story telling - tell the story of what you're trying to convey. Put a face on what you say. Never immediately react to a reporter on the phone - ask them for their deadline and when you can get back in touch with them. A reporter's job is to create a balanced story and let the reader make up their own mind - the reporter is not, however, objective. Don't answer reporter questions linearly - communicate with them. Answer the question at hand.