who play video games are more likely than non-gamers to influence their
friends’ attitudes about pop culture and new technology purchases and
are more social than commonly thought, according to a study from IGN Entertainment and Ipsos Media CT.
Findings from the “Are You Game?” research study break long-standing
stereotypes of gamers as solitary introverts and shows gamers are more
outgoing, more active and more valuable as consumers than those who do
not play video games, IGN said.