October 14, 2008

North Americans demand social media

Librarians need to pay attention to these kinds of stats! People expect libraries, information specialists, and knowledge managers to be up on this and offer social media options for users.

Americans really dig social media… but Canadians love it.

Almost 60% of Americans interact with companies on a social media
Web site, and one in four interact more than once per week. These are
among the findings of the 2008 Cone Business in Social Media Study (Cone LLC).

When asked about specific types of interactions, Americans believe:

• A company should have a presence in social media (93%)

• A company should not only be present but also interact with its consumers via social media (85%)

• American consumers feel both a stronger connection with and better
served by companies when they can interact with them in a social media
environment (56%)

• Companies should use social networks to solve my problems (43%)


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